When is a database not a database? When it is a spreadsheet. What do spreadsheets have to do with databases do you ask? Spreadsheets are actually very rudimentary databases and, while not advisable, ...

It’s a common mistake: a company puts a poorly performing database on larger and larger servers, throwing more and more money away while making the same mistakes, but the database never gets any ...

Databases are everywhere. Do you use a PDA with an address book to keep track of your clients? Maybe you have a bookkeeping package like QuickBooks to manage your company’s financial records.

Marketer-turned-consultant-and-instructor Pegg Nadler, proprietor of Pegg Nadler Associates Inc., has seen first hand the response-boosting effect database marketing can have on direct mail efforts.

In the world of tech and innovation, there's a perception that new and disruptive technologies originate solely from a select group of tech elites in Silicon Valley. While this is an obvious ...

A relatively new concept in the world of database systems is the NoSQL DBMS. What is NoSQL? Well, I bet you guessed that it doesn’t use SQL, right? I mean, it is sort of right there in the name. But ...

Assuring optimal performance of database applications starts with coding properly formulated SQL. Poorly written SQL and application code is the cause of most performance problems. As much as 75% of ...